Licia Florio is a label of women’s soft sports apparel and clean beauty products based in Milan. The brand exemplifies a way to live which is both easy and honest, focusing on positive messages, quality materials, and functional design. Founders Licia and Francio advocate for sustainable and local manufacturing. They are firm believers in conveying a quality manufacturing process to guarantee the transparency of the brand. All Licia Florio products are made in Italy.