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Why fashion needs to change

  • The Global Slavery Index estimates that 45.8 million people are living in modern slavery or forced labour today, many in the supply chains of clothing brands and retailers.

  • The fast fashion industry designs their pieces to be trend-based (and thus only relevant for a few weeks) and to be very poor quality so that customers have to back and buy more when their purchase either goes out of style or falls apart.

  • Greenpeace reports that the average person buys 60% more clothes and keeps them for half as long as they did 15 years ago.

  • Nearly 3/5 of all apparel ends up in landfills or incinerators within a year of being produced.

  • Washing clothes made of synthetic fibres like nylon and polyester releases half a million tonnes of plastic microfibres into the ocean every year.

  • Less than 1% of material ever used is recycled.

  • Every second, the equivalent of one garbage truck of textiles is landfilled or burned.

  • The world consumes over 80 billion pieces of clothing per year, which is a 400% increase from 20 years ago.

  • Garment workers in developing nations like Bangladesh, Pakistan and Thailand are forced to work anywhere from 10 to 16 hours a day without breaks and overtime pay.

  •  10% of the world's total carbon footprint comes from the apparel industry, and apparel is the second largest polluter of fresh water globally.

  • The global apparel and textiles industry accounts for more CO2 emissions than international flights and maritime shipping combined.

  • Fast fashion garments are likely contaminated with pesticides, insecticides, toxic chemicals like formaldehyde, flame retardants, lead, and other carcinogens.

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